Ipsos
World's third-largest market research firm, operates across 90 markets with over 18,000 employees. They excels in providing insights and behaviors through a blend of surveys, social media analysis, and qualitative techniques.
Led creation and local deployment of a unified CMS platform across over 90 countries, streamlining global digital presence
Challenge
Ipsos headquarters initiated a project to consolidate all local websites into a single CMS platform on Drupal
The project had to follow several key requirements: multi-language adaptability for over 15 languages (including Arabic, Chinese, Japanese, and Korean), accessibility norms for slow connections and low-spec hardware, and a robust CMS capable of supporting 90 websites.
Solution
We chose Adyax, a leading Drupal agency in France, through a competitive selection process involving eight agencies.
The project, rooted in agile methodology and managed via Jira and Confluence, utilized Drupal 8 to tailor a deployment strategy for each country.
We designed the site architecture to facilitate easy content publication while maintaining control over certain sections (e.g., expertise, solutions, about us) centrally, leaving local teams the autonomy to manage news, studies, and career sections.
Executing the deployment strategy was challenging due to existing local digital footprints, including side projects and event pages.
Convincing local teams of the new system's flexibility was key to its acceptance.
The transition, taking one and a half years for the main site and 80% of local sites, involved bi-weekly global videoconferences and meticulous backlog management, demonstrating a comprehensive approach to unifying Ipsos's digital
Focus On
An ambitious challenge of localization
Aiming to launch 90 regional websites in more than 15 languages, we focused on finding the perfect balance between a centralized content core and localized management for region-specific sections.
Our approach not only addressed linguistic and cultural diversity but also ensured adaptability and accessibility.
Impact
Reduction in company's total digital budget
Different languages
Regional websites launched
Creative, involved, extremely curious and always on the lookout for new ideas to improve our tools, our ways of working and our deliverables, Louis has always been eager to bring the best advice, the best service to his interlocutors (internal as external).
In 3 years of collaboration, I was not bored a single day with Louis! Always in a good mood, voluntary, committed and persevering, Louis has contributed a lot not only to our MARCOMM team but also to the researchers, sales teams, Group communication dpt and even to our partners and clients.
As a expert of digital communication, UX, social media issues, Louis has also proved that he could be a "swiss army knife" able to work on all types of communication projects (events, PR, internal com, employer-brand, CSR ...). I recommend him obviously without hesitation for his professionalism but also and especially for his human qualities!
The Faces Behind the Magic
UI Design & development: Adyax
See also
