Buddy AI
Back in 2023, as the SaaS industry rapidly adopted LLM technology, our team opted to develop a POC before diving headfirst into the prevailing trend.
Innovate influence marketing with AI-driven campaign idea generation
Challenge
Confronted with the need for rapid innovation under resource constraints, the challenge was significant: create an accessible, effective tool capable of generating marketing campaign ideas through ChatGPT-4.
The demanding market and saturation of existing solutions called for a response that not only stood out for its immediate utility but also for its capacity to demonstrate the real impact of AI on influence marketing strategies.
Solution
Buddy AI allows users to transform simple inputs into customized campaign briefs, ready for deployment.
It has become an innovation catalyst in influence marketing, generating over 2,500 campaign ideas since its launch.
This solution not only validated our value-added hypothesis through AI but also boosted customer acquisition for Influence4You, thereby proving its efficacy as a marketing acquisition lever.
Buddy AI embodies our commitment to responsible, measurable innovation. By showcasing a profound understanding of acquisition stakes and the application of AI in influence marketing strategies, Buddy AI has established itself as a cornerstone of our innovation and growth strategy.
Focus On
Impact
User journeys completed
Campaign ideas generated
Leads generated
I worked with Louis for over two years as he was in charge of developing our platform.
Defining roadmap, product strategy, coordinating developments, and managing interactions with sales and customer service management (CSM). He successfully established the foundations for a scalable, evolvable product that meets the standards of a B2B SaaS.
I highly recommend him for new assignments.
The Faces Behind the Magic
UI Design: Marion Lesaigle
See also
