Chez Bogato

Creative patisserie in Paris, specializing in large, custom event cakes since 2009

Creative food service

Modernized online presence of a specialty pastry shop with a sleek website and brand identity overhaul, powered by PrestaShop

Brand identity design

Digital Strategy

E-commerce

Lead Product Management

UI Design

ERP strategy

Prestashop

Challenge

Spearhead the development of their e-commerce activity, with the goal of transforming their business model to enhance online sales across three key areas: à la carte product sales, catalog product sales, and workshop ticket sales.

Creative patisserie in Paris, specializing in large, custom event cakes since 2009

Solution

To tackle Chez Bogato's e-commerce expansion, I conducted a mission in four phases:

Conducting a User Needs Workshop‍

I led a workshop centered around user stories to capture the essence of our end-users' needs, both external and internal. This strategic approach ensured we pinpointed the exact functional requirements for our e-commerce platform, focusing on the user experience.‍

Revamping the Brand Design‍

I spearheaded the redesign of our brand identity, developing a new brand charter and a UI kit based on atomic design. This not only refreshed our look but also introduced a flexible, cohesive design system across our digital presence.

Website Overhaul‍

I oversaw a comprehensive redesign of our website, implementing a new structure and customer journeys with a modern PrestaShop template and innovative components. This phase was crucial in aligning our online platform with our revamped brand identity and improving user engagement.

Agency Collaboration and Strategy Advising‍

In the final stretch, I meticulously monitored the agency's development efforts, ensuring alignment with our strategic goals. Moreover, I advised on the acquisition strategy to enhance customer attraction and retention through our newly optimized e-commerce site.

Focus On

Comprehensive support in e-commerce expansion

In my comprehensive role for Chez Bogato's e-commerce expansion, I spearheaded a user-focused workshop to define the platform's requirements, led a brand and website redesign to enhance digital presence, and collaborated with agencies to align development and marketing strategies for increased customer engagement and retention.